Monday, August 20, 2012

FGI Beauty Buzzes on Social Media

Fashion Group International's Beauty buzz discusses the impact of social media on Chicago beauty business. Attendees sipped on great wines and nibbles while panelist discussed the role of SM in their business practices. All declared that the use of social media has been positive for them. There is the occasional wayward tweet or customer service issue, but all in all, the tone was that social drives business. People want to build community with the brands they use. Customers want to feel that they are apart of a movement, or something special. Social Media is the way to keep connected before, during, and after a business interaction with customers. Potential customers can see how responsive and informative you are with your own current clients and can decide to buy just from a social media interaction.

 

 

 

 

 






The panelist included greats like Stacy Koerner-Roney, Founder and Publisher of Glossed and Found (the online beauty mag), Kate Leydon, the Founder and President of the Ruby Room, Amber Wallor of The Left Hand Marketing group and and beauty extraordinaire Richard Class from Blue Mercury.
   

  
























The Blue Mercury team was so gracious and the selection and space was amazing. I will be making a return trip for a spa treatment! Be sure to check out all of our great panelist on their social media channels. Tweet them and join their beauty community. Glossed and FoundBlue MercuryRuby RoomLeft Hand Marketing

And a special thanks to Lisa Ackerman, the Regional Director for the Chicago chapter of Fashion Group International. Thanks to her you will be seeing this lovely face around the FGI group more often as I am the newest FGI social media manager and blog writer. Thanks Lisa for the amazing opportunity. You can find out more about my fashion and social media experience at dbabetta.com  XO, @TerezBaskin